About Not Coffee

Not Coffee is formulated to help you give up your caffeine habit, without having to give up your daily coffee ritual.

Not Coffee is a revolutionary coffee alternative that looks, acts and tastes like coffee. Our special blend of premium ingredients are 100% free from caffeine and stimulants and replicate a rich, bold coffee flavour profile, without the acidity or bitterness of coffee.

Not Coffee is full of antioxidants, nutritious vitamins, minerals, and prebiotics that promote gut health and wellbeing, so you can start and end your day balanced.

Not Coffee is gluten-free, dairy-free, vegan, nut-free, sugar-free as well as preservative and additive-free.


Why should I switch from coffee to Not Coffee?

We all know coffee contains caffeine and that’s part of the reason why we drink so much of it. To stay awake, to stay stimulated, to get us through the day. But caffeine isn’t entirely good for you. It can have adverse effects on your health, especially if you already suffer from certain health conditions such as hyperthyroidism, high blood pressure, dehydration, anxiety, insomnia and heart issues.

​Our philosophy is that if you make a conscious effort to live a balanced life by sleeping enough, eating well, staying hydrated and exercising you will not need caffeine or other stimulants to keep you going throughout the day.

​Not Coffee doesn't have adverse effects on sleep, blood pressure, thyroid function, moods, trigger anxiety or create acidity in the body - unlike coffee, decaf or other drinks that contain sugar, caffeine, and stimulants.

Why don't I just drink decaf instead?

Removing caffeine from coffee beans is often done in unnatural ways. Usually the coffee beans are soaked in a chemical solvent that leaches out the caffeine. Although these chemicals have been approved for use in the decaffeination process, they still present health risks. 

Additionally, the risks of decaf may start even earlier, with the bean selection itself. Decaf coffee is typically made from a bean that has a higher fat content than regular arabica beans, which could pose potential consequences for cholesterol levels and long-term health of the heart.

 Decaf does still have some caffeine in it, usually about five percent, however, that amount is largely unregulated. Remember, it is decaffeinated, not no-caffeination. So, if you're trying to quit caffeine for health reasons, decaf won't necessarily work.

Decaf, just like regular coffee promotes acidity in the body, which may lead to other health issues.

Benefits of Not Coffee

Reduce Anxiety

Caffeine's jittery effects on your body are similar to those of a frightening event because caffeine stimulates your “fight or flight” response and increases lactic acid, which can make anxiety worse and can even trigger an anxiety attack. Not Coffee contains no caffeine or stimulants, and will not trigger anxiety that stems from stimulants.

Full of Goodness

Not Coffee's blend of premium ingredients are full of antioxidants, prebiotics, nutritious vitamins and minerals including vitamins A, B6, C, E, folate, potassium, inulin, manganese, iron, magnesium, selenium, calcium and zinc.

Improve Digestive Health

Unlike coffee which often causes digestive dysfunction, Not Coffee's main ingredient chicory root has been shown to improve gut health. It contains inulin, which increases the growth of good bacteria in the gut. Inulin has also shown benefits such as decreased constipation and increased bowel function, as well as even decreasing insulin resistance and lowering blood sugar.

Sleep Better

Not Coffee contains absolutely no caffeine. Caffeine is a stimulant and not ideal for promoting quality sleep. Removing it from your day keeps cortisol and melatonin at their natural rhythms, which results in better sleep and less fatigue.

Decreases Inflammation

Inflammation is the root cause of most diseases. Drinking coffee, which is extremely acidic, increases inflammation in the body. Not Coffee has the opposite effect. It promotes a more alkaline environment in the body. It contains plant polyphenols, which are known for their role in decreasing inflammation and preventing degenerative diseases such as cancer and heart disease.